Archives for posts with tag: social media

I ran across this article from Shel Holtz’s blog:

http://holtz.com/blog/blogging/blogs-rise-social-media-investment-levels-off-among-the-fastest-growing-com/4063/.

It’s not surprising that businesses and firms have caught onto the significance of social media as a marketing tool. This article specifically addressed statistics and figures of how exactly social media is being used in successful business plans.

While 39 percent of companies didn’t find social media tools useful, the rest of them did. It makes sense to have a Facebook page and such, but I found it a little bit surprising how popular corporate blogs are becoming. It totally makes sense though. Companies want you to trust them. They want to develop a rapport with you and make sure they are more like a friend than a greasy salesman. What better way to do so then with a witty, intelligent employee blogging for the company? It adds a human element and emphasizes relationships. Maybe businessmen are learning something from all those PR folks after all.

In addition, I thought it was interesting that less than 10 percent of the companies surveyed had specific staff or team members for social media. Most of the companies just tacked social media responsibilities on to their current employees. This is definitely something I see changing in the next few years though. (And handling social media and blogging for a business sounds like a sweet gig. Seriously. Sign me up for that).

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A social media news release is a news release that is submitted specifically for use in an online community. SMNRs contain multimedia such as photos and videos, as well as social commenting capabilities, “scannability” and “shareability.”

A SMNR is really helpful in spreading the word about your company via the Internet. It provides the necessary details without being wordy or promotional. SMNRs can be shared across social media and often contain quotes and headlines that can easily be tweeted or shared on Facebook.

However, a SMNR might not be as successful in selling your company due to the constraints of bullet-point information. The information has to be convincing enough to intrigue a potential client, yet brief enough to hold his attention.

 

Here are links that include templates and step-by-step guides to creating a SMNR:

http://news.press-feed.com/digitalpr.php?include=143110

http://www.nevillehobson.com/2012/12/20/good-example-of-a-social-media-press-release-from-ing/

 

Here are two recent SMNRs:

http://blogit.realwire.com/Jeremy-Vine-shares-his-best-PR-stunt-of-2013-Lissted-discovers-what-UK-journalists-tweet-about-PR

http://blogit.realwire.com/A-new-world-at-your-fingertips

 

A few tips to writing your own:

1. Boil down the most important point of your news release into 1-3 concise, elegant sentences.

2. Spend time thinking up a catchy, descriptive headline.

3. Include relevant, explanatory videos, photos and graphics to intrigue the client and sell your brand.

4. Include links, but not too many. You want to educate the client without distracting him, or worse, directing him away from you.

5. Include plenty of sharing options and pose a question or call to action to get people involved and talking.